As a small or micro business owner, how are you consciously cultivating customer loyalty? How do you make your customers want to come back again and again? What can you do to better interact, understand, appreciate, and motivate your customers to want to do business with you repeatedly? Use these Smart Customer-Care Tips to Boost Your Micro Business Profits.
♥ Make Customers Feel Welcome
As soon as a customer steps into your business place or shop, do well to make him or her feel truly welcome. Keep a smile on your face and happily exchange greetings and pleasantries. If appropriate, engage in decent small talks; and even crack jokes. These acts will help to make him or her a little more relaxed and ready to do business with you. Remember, you don't have a second chance to make a first impression.
♥ Be Genuinely Helpful
Listen carefully to find out exactly what your customer wants. Be genuinely helpful to your customers by truthfully educating and advising them on the items, products or services they want. You can proffer advice on types, quality, quantity, and suitable alternatives to what your customers want.
If you do not have what your customers want, never coerce or trick them into buying what you have. Instead willingly direct them to where they can find exactly what they want. That way, you endear them to yourself, and make them want to patronize you next time.
♥ Give a Discount
Show appreciation to your customers. Reduce the unit price or give them ‘jara’ or something extra when they make lots of purchases from you. Learn from the myth of the baker’s dozen in mediaeval England, whereby the baker always added a thirteenth loaf of bread to a bunch of twelve, making it 13 loaves for the customer. That is why the baker's dozen is 13.
♥ Attend to Complaints Promptly
You will greatly endear yourself to your clients and customers, and thereby attract more patronage from them, if you always give them prompt attention whenever they have complaints about their purchases. Whatever the issues are, a quick resolution that keeps customers happy will surely payoff in the long run. Non-resolution of customer complaints is a major source of customer dis-satisfaction with businesses. Pay attention to genuine customer complaints so as to respond and resolve them promptly.
♥ Ask for Referrals
Never forget to kindly request your customers to recommend you and your business to their relations, friends and colleagues; especially if you have good relationships with them, and your products and services are top notch quality. Make it easier for your customers to refer you to others by giving them extra copies of your complimentary cards.
♥ Create a Great Experience
Make buying from you easy and pleasurable. Make your business the customer’s first choice, not just with great products and services, but also with a great customer care and after-sales service. For example, if your customer has not visited for a while, why not put a call across to find out how they're doing; and if all is well with them? A great customer care culture will greatly improve your business relationships and positively impact your bottom-line.
♥ Customer is King
In conclusion, always remember that Customer is King; therefore treat them as such! Do your best to keep them coming back to you again and again. Treat customers well, beyond their wildest expectations. Go the extra mile to make them feel confident and comfortable doing business with you. Without customers you don't have a business.
What do you think? Please leave your comment in the comments box below.
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